A DAY IN THE LIFE

I’m lucky enough to not have to be at an office at a certain time, but that doesn’t mean I roll out of bed at 10am every day. I’m naturally an early riser (I wake with the sun no matter where I am) and get straight to work.

7am. Emails

I like to hash out my emails in one sitting, once a day. Responding to emails is probably the most important part of my job. Brands reaching out for inquiries on collaborations, invites to events, reviewing contracts, etc.

9am. Gym

Look good, feel good duh.

11am. Shoot

I either hire a photographer or grab coffee with a fellow blogger and shoot. This typically involves four bags stuffed with with multiple looks that I get the pleasure of lugging around for the rest of the day.

3pm. Meetings & Press Previews

What’s a press preview? It’s when the brand invites you to come into the showroom (or sometimes it’s an event, a pop up, an appointment, a lunch, whatever) to check out the new collection. It’s an opportunity for the influencer to get to know the brand and to make a connection with the PR rep for a potential opportunity. And it’s a press opportunity for the brand if we post some stories of the event.

6pm. Administrative To-Do’s

All the little things. Responding to peoples blog comments. Engaging on social. Sorting through the 1,000 photos I took this morning. Editing them. Planning out my feed. Making sure my invoices are paid on time (which they never are). The list goes on and on.

8pm. Dinner Event

Brand dinners are essentially a more intimate version of a press preview. Where they invite a select group of influencers to a seated dinner. It’s always a fun way to meet new people and get to know the brand. And there’s usually champagne.

11pm. Write A Blog Post

Okay, so this always falls back as the last thing on my to-do on my list. So naturally it gets neglected (hence why I’m writing this at 11:31pm and why you haven’t been seeing that many blog posts from me lately.) They take time. And I don’t have much of that. So yeah, sorry about that.

And there’s always the miscellaneous “general to do” list that lingers on a sticky note that daunts my desktop. Here’s what on it now: Make a photography deck. Create a visual moodboard. Sell all my shit on Ebay. Figure out how to use my canon. And write this blog post. :)

Of course when you’re your own boss you can do as much or as little as you want. It’s up to you. You get out what you put in.