NEVER EXPIRE

June 28, 2017

Let’s talk about it. Age. As women, we’ve got an unspoken timeline set up for us by society. From getting the job, to finding the man, to buying the house, to having the children—our paths and our milestones seem to be already set before us.

I teamed up with SK-II to share their new video, The Expiry Date, which challenges the pressure women face regarding age. The constant feeling that time is running out. And the idea that if we haven’t gotten married by a certain age, we’re spoiled milk. But I’m with SK-II. And I say f**ck that.

As a 24 year old living in New York City, outside pressures are coming in hot: “You should probably start looking for a boyfriend now, so you can be in a serious relationship by 26, engaged by 27, and married before 30.” What happens when I turn 30? Do I turn into a pumpkin? Do I shrivel up into dust and disintegrate into the air? And what if I don’t find the man of my dreams by 30? Am I expected to settle on whoever best fits the part?

Let’s not live every day like a ticking time clock. I’m with SK-II, let’s #ChangeDestiny

This post was in Partnership with SK-II.

photo by Helen of Style Structure

31 Comments

  • Reply Cathclaire July 24, 2017 at 4:03 PM

    I love this post so much Lily! Totally agree – you go girl! xo

    Cathclaire | The Crystal Press
    http://www.thecrystalpress.com

  • Reply Nadia McDonald July 7, 2017 at 8:47 PM

    Love this post. You look great as well!
    http://www.ubetterwork.blogspot.com

  • Reply Vick's up July 4, 2017 at 10:21 PM

    Such a good post!
    http://vicksup.com/

  • Reply amanda July 4, 2017 at 1:25 PM

    great photo girl, seen the video on some blogs now – great campaign

    – x
    amanda

    http://www.fashionviolin.com

  • Reply Alessia July 4, 2017 at 11:19 AM

    I can relate with your thoughts about age, sometimes I feel like society teaches girls how to fear time.
    xo Alessia
    http://www.fleurdhiver.com

  • Reply Patricia July 4, 2017 at 10:54 AM

    Love this post & the whole message. It definitely struck a cord.

    Thank you for sharing!

    Patricia Stelmach // PATRICIA

  • Reply Didier July 4, 2017 at 9:28 AM

    I’ve been meaning to try SK II for the longest time now and the Sephora in Canada FINALLY started to stock them on their shelves! Can’t wait to find out if its as good as everyone says it is!

    -Didier
    http://www.didieryhc.com

  • Reply Mr Essentialist July 4, 2017 at 8:08 AM

    I’m def over the hump. FUUUUCK. At least I don’t have acne.

  • Reply Rachel July 3, 2017 at 7:17 AM

    Such inspiring post!

    http://chicglamstyle.com

  • Reply Sophie July 3, 2017 at 6:49 AM

    I am absolutely obsessed with that photo of you! It’s a great campaign and I feel like a topic that’s not being discussed enough in public. The pressure that women in their mid twenties are feeling are all nonsense. If I don’t have a boyfriend by the end of my twenties it still doesn’t mean I am gonna die alone or with twenty cats.

    Sophie xx http://basicapparel.de

  • Reply Margaret July 3, 2017 at 12:49 AM

    Nice campaign!! And you look amazing in the photo!

    xx Margaret
    http://www.maleemaleehong.com

  • Reply Liz Nguyen July 2, 2017 at 11:53 PM

    Very gorgeous! I’ve never known too much about taking care of my skin, this is very useful for me.

    Liz
    http://www.liznroad.com

  • Reply Erin July 2, 2017 at 11:16 PM

    I love that you are talking about this because it is so true. THere is so much pressure on women in their 20’s and it’s so unnecessary. xx, Erin – http://www.stylebythepeople.com

  • Reply MIRJAM July 2, 2017 at 3:41 AM

    Age – we often talk about it and our fears. But in the end it is just a number! I enjoy every second, not thinking about it!
    xx Mirjam | http://www.miiju.ch

  • Reply Pippi Hepburn July 1, 2017 at 5:18 PM

    The photo of you in that dressy is just dreamy! Yes, ladies, ignore the social codes and do as you want.

  • Reply Britt Correia x Gypsy Sunday July 1, 2017 at 5:11 PM

    Could that photo of you be any more perfect? In love with that shot, girl.

    Check out my blog if you get a chance!
    http://gypsysundayblog.com/

  • Reply Holly July 1, 2017 at 9:20 AM

    Fantastic post!! Actually someone who feels the same as me! One reason why I moved to Portugal from England! x

    http://www.hollydays.co.uk

  • Reply Monique | SkeletonWeirdo July 1, 2017 at 7:14 AM

    Love this post! There’s so much unnecessary pressure, and it makes no sense. I’m 23 and get pressured to buy a house or move to a bigger home, while I am actually perfectly satisfied where I am currently… It’s just stupid! And you’re right, there seems to be an expiring date on everything. Stupid! Love this post <3!

  • Reply Kris June 30, 2017 at 5:45 PM

    I’ve been wanting to check out SK-II for a really long time!!

    Have a lovely day,
    xx Kris

    https://dreamingofpink.wordpress.com

  • Reply Jessie June 30, 2017 at 4:11 PM

    Love SK-II products!

    xx, Jessie
    http://4evajessie.com/shenkin-hotel-tel-aviv/

  • Reply THE LALA LOOKBOOK June 30, 2017 at 1:10 PM

    great message, just let life happen and no pressures. I have to remind myself that more

    http://www.thelalalookbook.com

  • Reply Jenelle June 30, 2017 at 4:14 AM

    I love SK II, it is one of the brands that I swear by and have used it for more than a decade. Ha, I turned 30 and had a melt down, so please do not do that! Take it as it comes, I have learned that every one has a totally different time line!
    xx Jenelle
    http://www.inspiringwit.com

  • Reply Sarah-Allegra June 30, 2017 at 4:11 AM

    Such an inspiring post! Thanks for that, Girl!

    xx Sarah-Allegra
    http://www.fashionequalsscience.com/

  • Reply nancy June 29, 2017 at 7:30 PM

    Loved this post, it really inspired me.

    kisses

  • Reply Lizza June 29, 2017 at 3:31 PM

    Great post

    xx LL

    http://www.lalouuula.com

  • Reply ANGELEBABY June 29, 2017 at 2:46 PM

    loooove this post xx women’s lives are definitely not defined/completed by men

    http://angelebaby.com

  • Reply Funmi June 28, 2017 at 7:58 PM

    Darling, I can relate! But you know what, settling isn’t an option. I believe things will fall into place at the right time, whatever the case might be.
    Remain fabulous!

    Funmi x
    http://www.funmialabi.co.uk

  • Reply Magda June 28, 2017 at 7:27 PM

    Age is just a number, everyone should live their life at their own pace!

    http://www.gloryofthesnow.com

  • Reply Kiri June 28, 2017 at 6:42 PM

    No you don’t shrivel up after 30.
    Trust me; your best years are yet to come!
    Kiri
    Set to Glow
    http://www.settoglow.com.au

  • Reply Jovita June 28, 2017 at 3:17 PM

    Remember dear, people who try to teach you, try to judge you, are actually those who never found their own happiness and living by the rules! The best advice would be to ignore them completely and let them live their boring lives!

    Jovita from Black Vanilla
    http://www.b-vanilla.com

  • Reply Tammy June 28, 2017 at 10:37 AM

    Screw age! It’s only a number, live a happy life and the rest will fall into place! That said.. other things do fall with age! So preventative maintenance is always a good idea with skincare ;)
    xx Tammy
    www. HerStyledView.com

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