THE INSTAGRAM APOCALYPSE?

June 8, 2017

Rocked this adorable little Red Valentino dress from Hollywood Closet on a day in Brooklyn with my blogger girlfriends. And the topic on everyone’s lips these days is Instagram. And how it’s changing

If you’ve noticed a drop in engagement and a stunt in your growth…you’re not alone.It seems that the guys at Instagram have finally caught wind that their biggest competitors are, well, the very people using their app. Because instead of paying for “Instagram ads,” brands are promoting via influencers and celebs. And now Instagram is trying to change that.

The reaction? People are going nuts. From buying followers, getting fake likes and fighting for collabs, people are selling their souls to try to stay afloat. Which, in my opinion, is only hurting the blogging community more.

What can we do about it? This: Stay true to your brand. Keep close connections with your followers, peers, and PR contacts. You’ve worked so hard to create these relationships. And no matter what happens to Instagram, these contacts are concrete. Start really honing in on who you are, what your brand is, and what skills you’ve acquired to tackle the next phase in social media…whatever that may be.

photos by Helen of Style Structure

click to shop the look:

Valentino dress via Hollywood Closet | Karen Walker sunglasses | Stella Mccartney shoes | Dose of Rose earrings

22 Comments

  • Reply Jenelle June 21, 2017 at 8:28 AM

    Yes, this is all so very true. I have been working extra hard behind the scenes to strengthen those relationships over the course of this year, as I am not going to buy followers or likes or do big giveaways. It doesn’t sit well with me personally, so I have to stay true to myself and my brand. We all knew things would change, so investing time and energy into those relationships and your online space is vital.
    xx Jenelle
    http://www.inspiringwit.com

  • Reply Funmi June 20, 2017 at 12:03 AM

    I very much can relate to this; as it’s becoming rather frustrating. We’ll remain hopeful!

    Funmi x
    http://www.funmialabi.co.uk

  • Reply Sarah-Allegra June 19, 2017 at 3:47 AM

    so so true girl! And love your outfit so much!

    xx from Bangkok, Sarah-Allegra
    http://www.fashionequalsscience.com

  • Reply Rubi June 14, 2017 at 2:02 AM

    So true Lily! It is really on everyone’s mind, what’s next after Instagram. You’re totally right about maintaining the relationships and connections, no matter what comes next!

    xx Rubi

    Pose & Repeat

  • Reply Jessie June 13, 2017 at 5:34 AM

    Love this look! So chic!

    xx, Jessie
    http://4evajessie.com/getting-beach-ready-with-na-kd/

  • Reply Siffat Haider June 12, 2017 at 4:35 AM

    You totally hit the nail on the head. People acting crazy is totally hurting the community!
    xo
    Siffat
    http://icingandglitter.com

  • Reply Mr Essentialist June 12, 2017 at 1:51 AM

    So over all the lame bloggers who buy followers, and it’s shocking how many we know! So important to keep it real.
    You’re a babe – can’t wait to come home and hang xx

  • Reply HARA June 11, 2017 at 1:52 AM

    Love your blog dear, great style.

    Blog: http://www.fashion-and-thecity.com

    Instagram: @fashion_andthecity

  • Reply Adela June 10, 2017 at 3:49 PM

    Thank you for sharing lovely! Love your advice and you look stunning as always!

    Adela
    http://www.hautespark.com/

  • Reply Melissa Cuentas June 10, 2017 at 10:54 AM

    Such a simple yet lovely outfit! Love the sunnies! You look gorgeous!

    Wish you have a lovely day and weekend!
    XO, Melissa

  • Reply Emma June 10, 2017 at 10:19 AM

    You look fab!! Those earrings are to die for xx
    http://www.brooklynisburning.co

  • Reply sophia June 10, 2017 at 2:21 AM

    What a chic and classy look <3

    xoxo, Best Wallets 2017

  • Reply Jovita June 9, 2017 at 3:54 PM

    I love this look, great job!

    Jovita from Black Vanilla
    http://www.b-vanilla.com

  • Reply MIRJAM June 9, 2017 at 6:39 AM

    Such a great look! Couldn’t agree more with you regarding the instagram apocalypse (funny word by the way)!
    xx Mirjam | http://www.miiju.ch

  • Reply Tiphaine June 9, 2017 at 3:34 AM

    oh my, i feel you on the instagram thing!! in switzerland so many people are buying their likes and followers at the moment, its super annoying.. cant understand how people who do that can sleep at night. anyway – thankyou for sharing your thoughts on this and happy weekend!

    x tiphaine
    http://www.tiphainemarie.com/

  • Reply THE LALA LOOKBOOK June 9, 2017 at 1:44 AM

    great post and advice. Love your dress!

    http://www.thelalalookbook.com

  • Reply Ashleigh June 9, 2017 at 12:36 AM

    Lily you are such a babe and Helen has KILLED it with these photos! Love love love.
    Good ol’ IG messing with us as usual but gotta keep on keeping on haha.

    Ashleigh x
    http://www.ashleighdmello.com

  • Reply Ria June 8, 2017 at 9:52 PM

    My engagement is completely up and down. It’s so wild.

  • Reply Masha June 8, 2017 at 9:08 PM

    Thanks for this post- it’s always important to stay true to yourself, no matter the social platform.

    White Silk, Black Leather
    http://www.whitesilkblackleather.com

  • Reply Marta June 8, 2017 at 6:59 PM

    You look like Kendall here xx

    http://www.martapozzan.com/2017/06/cannes-2017/

  • Reply Aiko June 8, 2017 at 3:05 PM

    Such an amazing dress! Perfect balance of casual and dressy <3

    xo,

    http://aikocunanan.com/skin-care-secret-weapon/

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