December 21, 2016


Having come to New York in 2011, I consider myself a bit of a local. And one thing that I’ve come to notice after being here for six years is the striking difference between where the locals go vs. where the tourists go. And while everyone needs to “see the sights”, so many visitors miss the true heart of this city. So if you’re coming to NYC, stay at 11 Howard to live like a local. And a cool one at that.

A new hotel in NYC’s fashionable SoHo neighborhood, the 11 Howard is where chic minimalism meets conscious hospitality. Whether I’m working in the library by day or dancing at the blond by night, the 11 Howard is the under-the-radar hotspot that draws an ever so stylish crowd.

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The Library

With a very minimalist lobby, The Library resides on the second floor of the hotel. Not only is it a great place to grab a coffee before exploring the city, but it’s SoHo’s living room for freelancers and entrepreneurs. You can usually find me there with a latte and a laptop working on a blog post.

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the blond

New Yorkers are guilty of always flocking to the next best thing, and the nightclub within the hotel is no exception. From celebrity sightings to “it” kids gathered in velvet booths, the blond is the hottest place to be in NYC at night. Period. And if you’re not one to dance the night away, head to the blond for candlelit afternoon cocktails.


Le Coucou

Tucked around the corner of the hotel is Le Coucou—aka: the restaurant everyone’s trying to get a table at. With internationally acclaimed Parisian chef Daniel Rose, Le Coucou masters fine dining without the ostentatious stuffy white-tablecloth ambience. You typically need to book a table a month or so in advance, but if you’re lucky you can walk in at 10pm and get a table. But you didn’t hear that from me.



  • Reply Lizza January 6, 2017 at 11:46 PM

    Perfect look.

    xx LL

  • Reply Allie Mackin December 27, 2016 at 7:37 PM

    Oh yes I would recommend anyone visiting NY to stay in Soho if they can swing it. I use to work in Soho and hands down it was my favorite neighborhood to work it by far. And thanks for the heads up on this spot I will have to check it out for sure!! And cool blog too girl!

    Allie of ALLIENYC

  • Reply olivia December 26, 2016 at 8:10 PM

    gorgeous love this post! NEW POST-

  • Reply Maria December 25, 2016 at 12:05 PM

    Beautiful places, interesting post! Merry Christmas!!

    My Fashion BLOG by Maria

  • Reply Naznin December 25, 2016 at 10:57 AM

    Love these pictures! Merry Christmas!

  • Reply Anaïs Eleni December 25, 2016 at 10:24 AM

    Definitely need to check these places next time I’m in NYC x


  • Reply Rubi December 25, 2016 at 8:37 AM

    Love these photos, am dying to go back to New York again soon.

    Happy holidays babe!

    x Rubi

  • Reply Siffat Haider December 24, 2016 at 4:36 AM

    What a gorgeous photo diary!

  • Reply Face to Curls December 23, 2016 at 8:36 PM

    Looks like a great hotel. I would love to visit NYC someday.

    Ann-Marie |

  • Reply Sophie December 23, 2016 at 7:27 PM

    So gonna keep this one saved for my next trip to NYC!
    Merry Christmas babe xx

  • Reply Joy December 23, 2016 at 7:24 PM

    I love cocktails, needed this advice

  • Reply Eva December 23, 2016 at 3:41 PM

    Stunning photo diary! Love love love it

    xxx, Eva

  • Reply Nadia McDonald December 23, 2016 at 3:16 PM

    I definitely want to visit 11 Howard now. Great post :-)

  • Reply natalie December 23, 2016 at 1:40 PM

    yasss girl, you’re so chic!


  • Reply Nicole December 23, 2016 at 11:50 AM

    Def need to stay here the next time I’m in NYC!

    xx Nicole

  • Reply Maray December 23, 2016 at 3:14 AM

    Great post!

  • Reply Katherine December 23, 2016 at 1:06 AM

    Love these photos!

    • Reply April 23, 2017 at 2:37 PM

      Ah la la, tu m’a donné envie avec ton baume à l’amande ! Je viens de terminer la crime riche nourrissante à l’amande de Roger et gallet et c’était juste une tuerie au niveau de l’odeur ! Du coup cette alternative me tente , en plus moins cher! Je trouve cette marque abordable , je vais m’y intéresser de plus près, merci pour cette revue qui réchauffe :)

    • Reply September 6, 2017 at 12:49 AM

      You have a good point, Enzo. But I don’t think he’s going to compete. This is just for him to do and I think he’s done with competing. If he does then that would be exciting, believe me. Good idea man.

  • Reply Annabelle December 22, 2016 at 4:31 PM

    Love these tips! Thanks!

    x Annabelle

  • Reply Sara December 22, 2016 at 3:18 PM

    Amazing suggestions and amazing photos!
    xoxo <3

  • Reply Lauren Nakagawa December 22, 2016 at 1:30 PM

    What a gorgeous hotel, I don’t blame you!


  • Reply Denise December 22, 2016 at 12:42 PM

    Wow, what a location! Nice article & pictures <3

    xoxo Denise

  • Reply Jen December 22, 2016 at 8:07 AM

    Love your suggestions, I need to write them down for when I go to NYC ♥♥♥

  • Reply Neha December 22, 2016 at 7:15 AM

    You look so gorgeous babe….and this place is so amazingly cool….love all the photos….xx, Neha

  • Reply Sarah-Allegra December 22, 2016 at 12:33 AM

    I really love your tipps, girl! And your photos are marvelous!

    xx Sarah-Allegra

  • Reply emily December 21, 2016 at 11:38 PM

    This looks like an amazing place to stay! Will have to remember when I visit NYC!

    x Emily

  • Reply Cathclaire December 21, 2016 at 9:25 PM

    Your photos are always bomb! Keep up the good work! xo

    Cathclaire | The Crystal Press

  • Reply Neslihan December 21, 2016 at 8:13 PM

    Great post, thanks for sharing!

  • Reply elizabeth December 21, 2016 at 5:01 PM



  • Reply Lena December 21, 2016 at 3:23 PM

    Looks like a fabulous place to stay in NYC! Thanks Lily for the share~ I really love the minimalistic ambience, and I would love to grab an afternoon cocktail at the chill bar, seems like a great way to sit and catch up with a friend before going into the midst of soho for a night out! xo~ Lena

  • Reply Jessica December 21, 2016 at 1:26 PM

    What an amazing post! I would love to visit NYC someday x

    Jessica — NinetyCo

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