The brand new label that is creating this season’s most enviable (and affordable) faux fur accessories.
Last week I had the pleasure of scoping out the Heurueh showroom. Glass of champagne in hand (okay, maybe second glass), I tried on all the faux fur goodies in the showroom. Jackets, coats, scarves, hats, cardigans—you name it, they got it.
Whether it’s for moral or financial reasons, many of us won’t be buying real fur this season. There’s a lot of faux fur out there. You can find it anywhere from Bloomingdale’s to Broome Street. But most of it doesn’t look or feel like anything you’d want to wear. So you’re left with having to decide between shelling out a month’s rent, or sacrificing quality. So I was shocked when I heard that Huereh’s prices were in the low hundreds. Score.
Heurueh hasn’t hit stores yet, but you can find them on instagram.
All the thoughts and opinions above are my own.
photos by Adam Wamsley