December 1, 2015


Introducing: Heurueh

The brand new label that is creating this season’s most enviable (and affordable) faux fur accessories.

Last week I had the pleasure of scoping out the Heurueh showroom. Glass of champagne in hand (okay, maybe second glass), I tried on all the faux fur goodies in the showroom. Jackets, coats, scarves, hats, cardigans—you name it, they got it.

Whether it’s for moral or financial reasons, many of us won’t be buying real fur this season. There’s a lot of faux fur out there. You can find it anywhere from Bloomingdale’s to Broome Street. But most of it doesn’t look or feel like anything you’d want to wear. So you’re left with having to decide between shelling out a month’s rent, or sacrificing quality. So I was shocked when I heard that Huereh’s prices were in the low hundreds. Score.

Heurueh hasn’t hit stores yet, but you can find them on instagram.

All the thoughts and opinions above are my own.

photos by Adam Wamsley


  • Reply Monika December 11, 2015 at 1:49 PM

    I love that blue stole! The white top was also really nice. I’ll be checking them out on Instagram.


  • Reply Rachel December 7, 2015 at 3:25 AM

    gorgeous outfits !

  • Reply Esther December 6, 2015 at 6:09 PM

    Thank you so so much for sharing, this is wonderful fashion inspiration!

    xo, Esther


  • Reply Kayla December 6, 2015 at 3:49 PM

    I really like faux fur because I am against animal cruelty so these are beautiful! What a gorgeous collection. Great post+thanks for sharing hun, Xx

    Lots of love,
    Kayla <3 Xx

  • Reply Raven December 6, 2015 at 2:50 PM

    Absolutely Stunning! Im loving all of the fur in these photos.

    <3 Raven

  • Reply Katie December 6, 2015 at 1:30 PM

    Wow, these photos are incredible. I love the fur, especially for the winter time. The second and third photos are too good!


  • Reply Adela Acanski December 6, 2015 at 11:34 AM

    Amazing inspiration!

    Adela Acanski

  • Reply Laura December 6, 2015 at 10:43 AM

    Incredible photographs and a great showcase of looks here! Perfect for Winter! Laura http://www.shehearts.net x

  • Reply Alanda December 6, 2015 at 10:08 AM

    Wow such amazing pieces I’m all for the faux fur as well! Must check this brand out.



  • Reply Bhavya December 6, 2015 at 7:09 AM

    I want one now :) :) Nice post :)


  • Reply Rasa December 5, 2015 at 12:54 PM

    How beautiful!


  • Reply Raqda December 5, 2015 at 11:53 AM

    Love this, great post!


  • Reply Jel December 5, 2015 at 1:37 AM

    That blue faux fur is beautiful!

  • Reply Liam December 4, 2015 at 10:59 PM

    These pieces look amazing! Great find!


  • Reply Darcey December 4, 2015 at 10:19 PM

    I need some faux fur in my life! So gorgeous, defs need to check this label out. xxx


  • Reply christianne December 4, 2015 at 1:45 PM

    Been wanting to try that faux fur shawl. Thanks for sharing.
    Xo, Christianne

  • Reply Georgina December 4, 2015 at 11:49 AM

    Gorgeous photos! Thank you for sharing, I love it!!!!

  • Reply Len Parent December 4, 2015 at 9:06 AM

    OMG.. gorgeous winter style! Thanks for sharing! Have a fabulous weekend darling!
    much love xx ❤️❤️

  • Reply Helen Chik December 3, 2015 at 10:33 PM

    I am of the same mindset about buying real fur but these pieces look amazing. Sadly it never gets cold enough here in Sydney for us to wear faux fur :(

    Sending you love from Sydney xx

    I’ve recently done a review on my day spent at the Luxe Peninsula Hotels which I would love for you to check out!

    Helen xx

  • Reply milex December 3, 2015 at 10:09 PM

  • Reply Patricia December 3, 2015 at 4:38 PM

    This collection is amazing!! Coolll!

  • Reply Izzy December 3, 2015 at 2:23 PM

    These are looking fab! I especially love faux fur when the colors are bold!

  • Reply pippi hepburn December 3, 2015 at 12:30 PM

    Definitely faux fur! I love that coat. http://www.pippihepburn.etsy.com

  • Reply Summer December 3, 2015 at 11:43 AM

    Loving all these outfits ♥


  • Reply Trang Do December 3, 2015 at 5:13 AM

    Love your Fur coat! Great look!
    Love from http://www.trangscorner.com {a lifestyle, fashion, beauty, and food blog}

  • Reply From Luxe With Love December 3, 2015 at 5:08 AM

    Such amazing pieces! x


  • Reply Sophie van Daniels December 3, 2015 at 3:58 AM

    Ahhh the Lookbook is perfection! I absolutely love quality faux fur. Especially, if the color scheme is so on point!

    Sophie xx

  • Reply Sybil December 2, 2015 at 8:55 PM

    wooaahh!! SO FABULOUS!

    Have a great day!
    Animated Confessions

  • Reply Malu December 2, 2015 at 5:07 PM

    This faux fur is to die for! I love the versatile pieces that they make, and they all look amazing. That black coat with the black fur lining and the blue sleeves is my favorite. I just want every single thing. Thank you for sharing this brand. I will have to do some shopping!

  • Reply Sam K. Francis December 2, 2015 at 4:33 PM

    Love the faux fur pieces, and they look so fluffly and warm :)


  • Reply Alessia December 2, 2015 at 2:23 PM

    Nice post, I love faux fur!
    I agree with you, not many people are going to buy real fur.
    xo Alessia

  • Reply Stella December 2, 2015 at 2:13 PM

    That bottom right look is incredible!
    xx Stella

  • Reply Annie December 2, 2015 at 12:58 PM

    Beautiful!! Thank you for sharing, I love it all!!

    xo Annie

  • Reply IOANNA December 2, 2015 at 10:39 AM

    I love faux fur accessories!
    xoxoxo, Ioanna


  • Reply Violette December 2, 2015 at 9:54 AM

    Wow, love the fur coat! x


  • Reply Birdie Liau December 1, 2015 at 10:28 PM

    Wow all the pieces looks amazing and elegant (: x


  • Reply Raysa Garcia December 1, 2015 at 9:21 PM

    Love these! I also love wearing fur in winter. I will definitely check out their Instagram.
    Thanks for sharing this babe.
    Happy December.
    Raysa G.

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